LAHORE - Pakistan will be officially welcomed at the first annual World Fashion Week (WFW) to be held in New York City in 2012. As a prelude of the historic gathering, WFW will welcome leading fashion designer Nilofer Shahid as the official representative of Pakistan during the welcoming gala in NYC set to kick off on November 11, 2011. Nilofer will join forces to encourage entrepreneurship activities, women empowerment and the eradication of global poverty, launching the global campaign “Give your Light to the World”. 

Nilofer will gather with fashion icons, influential leaders and international media from five continents in a celebration of cultural diversity expressed through the artistic fashion discipline. WFW’s global campaign, “Give your Light to the World”, will further the objectives of “Fashion for Peace”. WFW and leading fashion councils in Pakistan have nominated Nilofer Shahid due to her efforts made in social and human development and women empowerment. 

“As small streams come together into a boundless ocean, they create high spiritual waves and eventually bring a change with the breath of our own spirits!” said Nilofer. Nilofer Shahid is one of the pioneering fashion designers in Pakistan. She brought couture wear to the limelight in Pakistan. Her fashion house, Meeras, has been looked up to as the benchmark for elegance and regality in Pakistan. Her acclaim is not withheld in Pakistan alone; she has participated at Paris Fashion Week where juries equated her work to Dior.