Models display creations by designer Amir Baig during a Fashion show in Karachi.—AP Photo
LAHORE: The flourishing fashion industry grows with the involvement of more youngsters and a variety of fashion shows.
According
to model and actor Ash khan, the fusion of conventional and modern
trends has generated interest from fashion lovers of different cultures
and has also invited investors to support the fashion industry in
Pakistan.
“Pakistani designers are known in international markets
now and many international shows feel proud to invite Pakistani
designers… [this] not only improves the content of their runway, but
also projects the soft image of the country as a talented young
generation,” she said.
The dying film industry of Pakistan took
away the investors from Lollywood but the flourishing fashion industry
is bringing them back as Indian, Arab and other foreign designers flock
to hold shows in Pakistan.
However, talking to APP Ash Khan also
added that it was a risky task to hold a show because of security
problem and lack of interest by the people.
Khan said that a
similar enthusiasm and interest of the young generation can bring a
revolution to the dying film industry of Pakistan and gain the attention
of foreign and local investors with new ideas.
“The people
related to fashion and film industries want to promote art and
entertainment in Pakistan. The fashion industry can play a big role in
current economic situation of Pakistan, and spread our culture and
traditions to other civilizations across the border,” she said.
Fashion
shows, Galas and fashion weeks give the opportunity to entertain people
and also enrich the atmosphere of society as well as assist the
progressive culture.
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